Faith-Based Marketing PDF
By:Bob Hutchins,Greg Stielstra
Published on 2009-04-06 by John Wiley and Sons
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and |hot buttons|. Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
This Book was ranked at 5 by Google Books for keyword History United States best seller.
Book ID of Faith-Based Marketing's Books is Q7CNXC_a3zwC, Book which was written byBob Hutchins,Greg Stielstrahave ETAG "CNJugbMkI3U"
Book which was published by John Wiley and Sons since 2009-04-06 have ISBNs, ISBN 13 Code is 9780470483060 and ISBN 10 Code is 0470483067
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Book which have "378 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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Download Faith-Based Marketing PDF
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